Cole Buxton is a British luxury sportswear brand
Cole Buxton is a British luxury sportswear brand
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Cole Buxton is a British luxury sportswear brand that has redefined contemporary menswear with its minimalist, performance-driven aesthetic. Founded in 2014 by designer Cole Buxton, a graduate of Falmouth cole buxton University’s performance sportswear program, the brand began as a personal project to create gym wear that was understated yet high-quality. Buxton's vision was to craft garments that combined the durability of traditional sportswear with a refined, understated elegance.
In 2018, Buxton partnered with Jonny Wilson, a former freelance photographer from Sunderland, who became the brand's co-founder and CEO. Together, they transformed Cole Buxton into a label known for its "cole buxton tracksuit elevated wardrobe essentials," blending influences from vintage athletic wear and Ivy League sporting cues. Their designs are characterized by boxy shapes, raw hems, and washed-out color hues, reminiscent of old-school gym clothing worn by icons like Rocky Balboa and Muhammad Ali.
The brand's commitment to quality and simplicity is evident in its product offerings, which include heavyweight cotton hoodies, essential jerseys, and Italian leather accessories. Each garment is designed to be versatile and crafted to last, embodying the brand's philosophy of "athletic essentialism."
Cole Buxton's flagship store, opened in 2020 on Marshall Street in Soho, London, offers customers a unique retail experience. The store features workstations where customers can observe the craftsmanship involved in creating the clothing items, emphasizing transparency and authenticity in the brand's production process.
Despite facing significant challenges during the global pandemic, including supply chain disruptions and the need to cut £80,000 in monthly overheads, Cole Buxton managed to rebound and set ambitious sales targets. The brand focused on sourcing products locally, emphasizing quality control and sustainability, and maintained direct-to-consumer sales to stay close to its customer base. voguebusiness.com
Community engagement is a cornerstone of Cole Buxton's brand strategy. The company has cultivated a loyal following through platforms like Discord, where customers can provide feedback on designs, enter competitions, and watch live streams. In 2021, the brand launched its first collection of NFTs, gifting hand-drawn design sketches to its most loyal customers, granting them access to exclusive garments and events. voguebusiness.com
Looking ahead, Cole Buxton aims to expand its presence globally while maintaining its focus on quality, simplicity, and community engagement. With plans to open retail hubs in cities like New York, Los Angeles, Miami, and Berlin, the brand continues to redefine luxury sportswear for the modern man's lifestyle. voguebusiness.com+1uk.linkedin.com+1
In summary, Cole Buxton stands as a testament to the power of thoughtful design, resilience, and community-driven growth in the fashion industry. Its journey from a bedroom startup to a globally recognized brand underscores the impact of authenticity and dedication in building a successful fashion label.
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